Baba Ramdev’s Patanjali today announced introduction of several new products, particularly cow milk, into various segments to take on market giants. Patanjali Ayurved’s cow milk will be available at Rs 40 per litre. It should be noted that the cost is Rs 2 lesser than the competition. Patanjali Ayurved already retails in cow ghee and cow whole milk powder.
“Today we will supply as much as 4 lakh litres of milk across several states of the country. The national capital will get 30,000 litres, Rajasthan will be supplied 8,000 litres, Mumbai to get 10,000 litres and Pune will receive 8,000 litres of milk in the form of tetra packs, flavoured milk, herbal flavoured milk,” said Patanjali Yogpeeth, in a media release statement.
In order to provide pure milk to consumers, it said that they have chalked out a procurement scheme for as many as one lakh farmers. It also said that under the Samarth Bharat Swatsya Bharat Abhiyan, they have given jobs to 20,000 unemployed people recently.
The new products it launched are dairy products (Cow milk, curd, chach, paneer), cattle feed and feed supplements, frozen vegetables like Peas, Mix Veg, Sweet Corn, Potato Finger, Solar Panels and Divya Jal