Brand consultant and socialite Suhel Seth has turned to be the first major `victim’ of #MeToo campaign in Indian corporet sector, as Tata Sons terminated his contract, after several models and media personalities accused him of sexual misconduct.
A Tata Sons spokesperson said today that his contract with them will end on November 30. The 55-year-old had played a crucial role in rebranding the century-old corporate hit by 2016 Cyrus Mistry controversy. Sources said the company decided to prematurely end the contract with Suhel Seth’s firm Counselage with a month’s notice. The company had stopped engaging with Counselage horror.
Last week, famous model Diandra Soares took to Facebook and recounted her horror. In her Facebook post, Soares said in detail how Seth had during a party ‘shoved his tongue down’ her mouth and how she retaliated by ‘biting’ it and ‘squeezing his b****’ She further said that she was about to beat him up for his actions, but was taken away to be calmed down.
A number of women, including author Ira Trivedi, have accused Seth of harassment. In a column written for Outlook, Trivedi alleged that Seth had ‘told her not to wear a bra’. Several other women have accused Seth of sexual misconduct, which include sexual assault and verbal sexual harassment.
He rose from adman to one of the most well-connected celebrity consultants in India. Clients of his brand marketing company Counselage included Coca-Cola, Jet Airways and the Delhi government. The author has been accused by half a dozen women of sexual abuse.