For the third consecutive year, Salman Khan has topped the Forbes India Celebrity 100 List. By earning Rs 253.25 crore through his film releases, television appearances and brand endorsements between October 1, 2017, and September 30, 2018, he retained his status.
Incidentally, No 2 position is captured by cricketer Virat Kohli, with Rs 228.09 crore in earnings. Actor Akshay Kumar (Rs 185 crore) climbs up a spot to No 3. With cumulative earnings of Rs 3,140.25 crore, it was a lucrative year for the 100 celebrities on the list. Last year, the figure was 17 percent lower at Rs 2,683 crore.
Actor Shah Rukh Khan, who did not have a single release during the period under review, would lose the second spot that he held last year with earnings of Rs 170.5 crore. However, despite his earnings dropping to Rs 56 crore, he is at No 13, proving his strong pull as the face of several consumer brands.
Priyanka Chopra too slipped from No 7 last year (Rs 68 crore) to No 49 (Rs 18 crore) in 2018. Actor Deepika Padukone at No 4 (Rs 112.8 crore) is the highest-earning woman celebrity, and becomes the first woman to break into the top five positions ,since the inception of the List in 2012. However, there are 18 women on the List this year, down from 21 in 2017.
Cricketing legend Sachin Tendulkar holds a unique distinction of featuring in the top 10 every year. Though he retired from the game in 2013, his earnings stood at Rs 80 crore this year compared to the average of Rs 73.12 crore over the past seven years. Brand Tendulkar is intact and going strong.