Swachh Bharat Mission launches ‘Darwaza Band – Part 2’ campaign; Amitabh Bachchan stars in campaign films

The Swachh Bharat Mission Grameen  launched the ‘Darwaza Band -Part 2’ campaign which focuses on sustaining the open defecation free status of villages across the country. The campaign, produced by the Ministry of Drinking Water and Sanitation, was launched in Mumbai in the presence of iconic actor  Amitabh Bachchan, Maharashtra’s Minister for Water Supply and Sanitation 

Babanrao Lonikar, Secretary, Ministry of Drinking Water and Sanitation  Parameswaran Iyer and other dignitaries and representatives of the Mission’s development partners.

The event was also attended by the Zila Parishad members from Maharashtra. The ‘Darwaza Band- Part 2’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch.

Speaking at the event, Bachchan gave a brief background to the development of the campaign and mentioned that the campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha). He also congratulated the Swachh Bharat Mission for the transformational role it has played in ridding the country of filth and open defecation.

He also dedicated a re-adaptation of a poem of his father Late Harivansh Rai Bachchan to the Swachh Bharat Mission – “Swachh Tann, Swachh Mann, Swachh Bharat, Mera Parichay”.

Lonikar said that the Centre and State together had spent over Rs. 6000 crores on sanitation in Maharashtra and over three crore people have stopped defecating in the open in the state. He further said that all attempts have been made by the state to make this into a true Jan Andolan and reaffirmed Maharashtra’s commitment to sustaining the gains achieved in the past four years.

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