The Minister for Women and Child Developmt, Smt. Maneka Sanjay Gandhi today announced that the Government will celebrate the first anniversary of POSHAN Abhiyaan on March 8, by organising Poshan Pakhwada across the Country. The WCD Minister said that Poshan Pakhwada will be celebrated as part of Jan Andolan under POSHAN Abhiyaan from March 8 to 22.
Smt Maneka Gandhi said that the Poshan Pakhwada will be celebrated on lines of ‘Poshan Maah’ held in the month of September, 2018. The Pakhwada will be launched on International Women’s Day, March 8. The Minister informed that the Ministry of Women & Child Development is the nodal ministry for coordinating activities during the month, accordingly, State/UT WCD/Social Welfare Department will be nodal Department for a similar role. The event will be celebrated in convergence mode.
The Minister also informed about the key activities which include Poshan Melas, Rally on nutrition at all level, Prabhat Pheree, Session on nutrition at schools, Self help group meetings, anaemia camps, growth monitoring of children, home visits of newborn babies by ASHA/AWW, Village Health, Sanitation and Nutrition Day (VHSND, Community Based Events (CBE) will be carried out .
Further IEC activities through mass media, mid media and Social Media will be carried out during Poshan Pakhwada. Social Media Campaign Hashtag #PoshanPakhwada through media partners and team of Swasth Bharat Preraks would be carried out for maximum reach. During Poshan Pakhwada awareness on nutrition in urban area will also be focused. During the Poshan Pakhwada it is also planned to organise workshop on Agri-Nutrition on 15th March 2019.