Arun Jaitley, Union Minister of Finance & Corporate Affairs, today released a book titled ‘Mann Ki Baat – A Social Revolution on Radio’ in a function organized in National Media Centre, New Delhi. The book is based on 50 episodes of Prime Minister Narendra Modi’s heart to heart talk with the citizens of India broadcast on All India Radio.
The book sheds light on various aspects of Prime Minister’s outreach, the remarkable response it continuously received from the people, the mass movement it has inspired and the profound impact it ingrained in the minds and hearts of the youth of India.
The book also gives insight into behind the scene research work done on the massive public feedback received through various channels after every episode of Mann Ki Baat, which had aired first on 3rd October, 2014.
Interesting anecdotes shared by the members of the Prime Minister’s core team and people from All India Radio and MyGov shed light over the minute but interesting details of how the idea of the radio programme came up, how the name and frequency were decided and how the format was chalked out, among other things.