In an unprecedented way the Facebook Inc today announced that it was removing 687 pages and accounts linked to Congress party, just days before voting begins in a general election, because of “coordinated inauthentic behaviour” on the social media platform. The announcement marks a rare action from Facebook against a prominent political party in a country where it has more than 300 million users, the highest in the world.
Facebook said its investigation found that individuals used fake accounts and joined various groups to disseminate their content and increase engagement. Their posts included local news and criticism of political opponents such as Prime Minister Narendra Modi’s BJP, Facebook said.
“While the people behind this activity attempted to conceal their identities, our review found that it was connected to individuals associated with an INC (Indian National Congress) IT Cell,” Nathaniel Gleicher, Head of Cybersecurity Policy at Facebook, said in a statement.
Gleicher added that Facebook was removing accounts based on their behaviour, not the content they posted. India’s staggered election, scheduled to begin on April 11, will end on May 19. Two of the samples shared by Facebook were of posts that criticized Modi’s initiatives and called for supporting the Congress party and its president, Rahul Gandhi.
The social media giant also said it was removing 103 pages, groups and accounts, also for inauthentic behaviour, as part of a network which originated in Pakistan and was linked to employees of the Inter-Service Public Relations department of the Pakistani military.