BJP launches poll theme song

The BJP today released its theme for the upcoming Lok Sabha elections 2019- ‘Phir ek baar Modi sarkar’.  Launching the theme song, Union finance minister Arun Jaitley insinuated that this election will see a contest by PM Narendra Modi against the rest.

He said the BJP’s focus will be national security, women empowerment, PM’s Kisan scheme, fight against black money and social benefit schemes. “It’s a matter of shame that Congress’s manifesto doesn’t even mention anything about our ‘middle class’,”  he added.

BJP official logo and tagline for election campaign 2019.

— BJP (@BJP4India) April 7, 2019. In 2014, the BJP’s tagline was ‘Ab Ki Baar Modi Sarkar’ which swept the nation.

Meanwhile, The Congress also launched its campaign slogan for Lok Sabha polls, `Ab Hoga Nyay’,  asserting that there was an atmosphere of ‘anyay’ or injustice prevailing in the country.

Announcing that the Congress campaign will be centred around ‘Nyay’, senior Congress leader Anand Sharma said the word not only alludes to the party’s proposed minimum income guarantee scheme but encompasses justice to all sections of the society.

The theme song has been penned by Javed Akhtar and the campaign video has been filmed by Nikkhil Advani, he said. Percept Edge is the main agency behind the campaign, Sharma said. Big container trucks fitted with screens will take Congress’s message to various parts of the country, he added.

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