Nehru-Gandhi family has ‘brand equity’: Adhir Chowdhury

The leader of the Congress in Lok Sabha, Adhir Ranjan Chowdhury, has said it will be tough for any leader from outside the Gandhi-Nehru family to run the party, as it has “brand equity”. He also said the revival of the Congress largely depended on the weakening of regional parties that lack ideology, and claimed that the country was headed for “bipolar politics”. He said only a party like the Congress, with its “strong” ideological mooring, and pan-India presence, can counter the “communal juggernaut” of the BJP.

“The way regional parties are functioning, they will lose their importance in the days to come. Their losing importance means the nation will head towards bipolar politics. “When there is bipolar politics, we would again come back to power. So, the future of the Congress is bright,” he added.

He also pointed out that regional parties lack ideological motivation and mass support a national party like the Congress has. He said Sonia Gandhi was reluctant to helm the party once again, but yielded to the request of senior Congress functionaries when the organisation was facing a “crisis” after Rahul Gandhi’s resignation.

“Sonia Gandhi has led the party in times of crisis. It was due to her leadership in difficult times that the Congress was able to form the government twice in 2004 and 2009,” Chowdhury said. 

“It would indeed be difficult for someone from outside the Gandhi family to run the party. In politics, too, there is brand equity. If you look at the present BJP, without Narendra Modi and Amit Shah, will it function smoothly? The answer is no. In our Congress party, too, the Gandhi family is our brand equity. There is no harm in it. No one else in our party has the charisma which they have. It is a hard reality,” he added.


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