‘Kashmir’ most googled term after abrogation of Article 370

After the Centre stripped Jammu and Kashmir of its special status, the global interest in Kashmir has increased. The 15-year data from Google Trends analysis tool showed that searches for Kashmir has soared after the nullification of Article 370.

Internet users googled ”Kashmir” more than ever before in August. Article 370, which gave special status to Jammu and Kashmir, was repealed by the government last month.

Earlier, following the February 14 Pulwama terror attack, which killed 40 CRPF personnel, the search for ”Kashmir” had spiked. In August, however, the figures showed that ”Kashmir” was searched nearly twice as compared to February.

The search for the phrase “Jammu and Kashmir” also increased in August, but the term “Kashmir” witnessed a 10 times more increase. Kashmir has garnered interest from across the globe.

In neighouring Pakistan, ”Kashmir” was googled three times more in August than it was in February. The other most searched words in August were Article 370, Kashmir flag, Kashmir map and Kashmir issue.

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