Strengthens offering in premium & luxury segment, launches India’s first wedding mattress
Bengaluru, November 7, 2019: Kurl-on India’s leading and largest selling mattress, home furniture and furnishing brand today announced further expansion of its growing product portfolio in India’s fast growing mattress market, with the launch of the first of its kind wedding mattress in the country. The launch not only marks Kurl-on’s entry into the wedding market worth over $50 billion (INR 33,000 crores), but further strengthens its presence in two fast growing categories – niche, specialised mattresses catering to a specific growing need and the premium & luxury segment estimated to be around $ 23 billion (approx. INR 15,000 crores), into which Kurl-on marked its entry earlier this year by collaborating with SpringAir. The rise of the discerning class with double and higher disposable incomes coupled with global exposure has spelt good news for the luxury products space.
Kurl-on’s new wedding mattress is its 5th mattress launch in the last 2 years. Overall Kurl-on has over 200 products in the mattress and home furnishing segment, reiterating the brand’s focus and commitment to product and technology innovation, to be able to continue meeting the needs and demands of new age consumers in India’s fast growing home comfort market.
Addressing at a press conference in the city, T Sudhakar Pai, Chairman & Managing Director,
Kurl-on, said “At Kurl-on we are driven by the passion for innovation. The launch of the first ever state themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with its elaborate rituals and customs also has the tradition of giving gifts to the newly-weds. Kurl-on was quick to identify the gap for traditional gifts to the newly-weds. The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds”.
Prashant Deshpande, Head – Marketing, Kurl-on, said “With the introduction of the wedding themed mattresses, Kurl-on has carved a nice space in the specialised mattress segment. Titled Mattress of India, the wedding themed reflects the strength of Kurl-on to introduce products ahead of time. The new mattresses will be available in all standard variety in King and Queen Size. The price range of the wedding mattress range from INR 20,000. The product will be available at Kurl-on ‘Home Komfort’ stores present across Bangalore, Hyderabad, Cochin, Mangalore and Mysore and online at www.kurlon.com
Riding on a base of Rs. 1,050 Crore sales revenue recorded for the year 2018-19, Kurl-on hopes to record a 25% growth to close 2019-20 with a turnover of over Rs. 1,200 crores. The year witnessed Kurl-on making deeper inroads into retail expansion, new product introductions, brand promotions….to name a few. On retail expansion, Kurl-on plans to expand its footprint from the existing 100 stores to 250 stores by end of financial year 2020.
Kurl-on is the first and only mattress brand in India to be “UL GREENGUARD Gold” certified. GREENGUARD Certification helps manufacturers create and helps buyers identify interior products and materials that have low chemical emissions, improving the quality of the air in which the products are used.
Kurl-on is India’s leading brand of mattresses, furniture and furnishing products in India. The brand is available across India through 7000+ multi-brand outlets, 1300+ franchise outlets, and 100+ exclusive brand outlets across the country today. Kurl-on has 10,000+ dealers, 72 branch and stock points and 10 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal, and Gujarat. With state of the art technology, Kurl-on endeavors to improve standards in the Indian mattress and furniture industry being in tune with the changing needs of the Indian customer. For more information, do visit https://www.kurlon.com/